Like it or not, the world of to "IT Services" is entering a new phase...
Why You Need To Understand
In fact, the business model you’ve worked so hard to build is about to become extinct.
And everything you THOUGHT youknew about running and growing a profitable IT services firm is about to be turned upside down and change forever!
Like it or not, the world of “IT Services” is entering a new phase…
And what’s driving it is a technological revolution that is not only going to affect the way people use information and technology, but also the way in which it is purchased, consumed and supported.
This revolution is cloud computing; and although it’s been around for awhile now certain recent initiatives from companies like Microsoft, Google and Amazon are causing it to come to a head and reach what Malcolm Gladwell describes as a “Social Epidemic” in his book The Tipping Point.
We want you to understand what this change is, how it is going to affect every IT services firm now and in the future and, most importantly, what you need to do right now to make sure you get to be one of the few who actually capitalizes on the HUGE revenue opportunities that are presenting themselves today.
This truly is history in the making for the IT industry…and if you are paying attention to what the industry leaders are doing, you can see this is more than a “Sea Change” but a tsunami this is about to hit fast and hard.
But don’t take our word for it… Let me share with you a few insights from industry leaders that will further validate what I am sharing with you.
TechTarget recently polled companies of all sizes across a variety of different industries and found a whopping 70% are planning on implementing cloud computing initiatives this year (2018.)
Cloud computing will lead to a 15 percent to 25 percent decrease in channel partners within the next five years as more end-customers turn to their vendors for cloud technologies and services, leaving their partners behind – Forrester Research
According to a Google blog post, over 35 million users, not just home users, but big businesses like Jaguar, Land Rover, National Geographic, Capgemini and SalesForce (and more) are using their platform.
Microsoft is (and has been) investing the majority of its resources into cloud computing, and has been building massive data centers in preparation for the demand they anticipate.
But here’s the scary part…
Once these big companies perfect their offering (and they will) it’s going to be a losing battle to try and get business owners to write YOU big, fat checks for new servers, workstations and the support required to maintain it all.
That business model will die…
Just like on premise phone systems did with the proliferation of VOIP, and movie rentals with the invention of “on demand” movies through Netflix and Amazon.
And if all of this has you a bit concerned, it should. Right now, you are standing on the cusp of a massive industry change and you have a choice to make…
You can choose to continue to do business as usual and sit and watch your IT services business dry up as you lose business to those offering cloud computing solutions, or… You can decide to do something about it.
But you can’t delay…this change is happening FAST, and this is not “the sky is falling” hype.
And our guess is you’re freaked out, but you’ll be excited about what’s going on.
The big question you should be asking is …
“HOW DO I GROW A CLOUD COMPUTING
SERVICE BUSINESS FAST?”
Introducing Cloud Computing Blueprint
The Cloud Computing Blueprint is a Five Step Plan for CEOs, CFOs, Solution Engineers, Sales Managers and Sales Professionals. It’s designed to build your business, financial and sales plans first. Then train your sales and marketing teams on a proven Go-To-Market Roadmap. A prerequisite is our recommended IaaS / DaaS platform by the industry’s most recommend cloud service providers. Combined with Peer Group collaboration, Ongoing Coaching by industry veterans and an Online Dashboard for Monitoring and Managing Growth.
Cloud Computing Blueprint Details
5 Simple Steps to Build Your Cloud MRR to $100K and more!
Industry leaders start you out with 30 days of foundational training including creating your written business plan, operational plan and financial plan. Along with designing a compensation plan designed to incentivize success.
- Business Planning
- Financial Modeling
- SWOT Analysis
- Packaging & Bundling Model
- Sales Compensation Modeler
- Market Pricing and Packing on solutions selling today
- Content & Tool Library with 125 tools and content available!
Build a Strategic Framework in preparation For your Go To Market Blueprint.
Predictable Cloud Sales & Marketing Blueprint with on-going Peer-Group Coaching
- Implement the Direct Response Marketing System
- Elevates You as a TRUE LEADER & Business Consultant
- Assessment & Qualification Tools & Techniques
- Plug and Play Costing Calculator
- TCO Analysis Closing Tools
- Managed Cloud Contracts Template!
- Weekly coaching to keep you on track!
Build a powerful lead generation system backed with sales and
closing skills you cannot get anywhere else!
Build a Virtual Datacenter that is Cisco Certified, Always On, HIPAA-PCI-SOC Compliant, Backed by a 100% Written SLA and Guaranteed 60 Second NOC (US Based) Response 24x7x365.
Proof of Concept platform with no long-term commitment
- Create a testing / demo environment for this coaching class environment
- reate a testing / demo environment
- Build a VM (1 vCPU, 4GB RAM, 100GB Storage) for ONLY $42 including Server OS!
- Walk into new client meetings SPORTING your HTML Cloud Desktop (your cost $28)
- Deliver a Cisco Certified Cloud - 100% SLA – Always On – NEVER DOWN
- Be the envy of ALL your customers & prospects
- Grow your new Cloud Computing Practice while protecting your core business
- Weekly coaching to keep you on track!
Your customers want to know that you’re using the same solutions you recommend to them.
Conduct a “Mini-Launch” to Convert a Select Group of Current Customers
- Rolled out as a “beta” offering for a discount in exchange for feedback and testimonials
- Carefully documenting the “Before” and “After” to develop your Case Studies
- All you need is one really good case study to launch, but 5-10 are better!
- Iron out the kinks and smooth your delivery process
- Build confidence in your offering
- Rollout to the rest of your house list and beyond
- Weekly coaching to keep you on track!
Build a $100K MRR Managed Cloud Practice in record time!
Monitor & Manage Dashboard
SaaS Online Dashboard for tracking core activities and to ensure your success.
- A Powerful Online Platform to Monitor and Manage Your Business
- Interactive Financial Calculator
- Interactive Business Modeling Tool
- Cloud Computing Decision Support Module
- Gap Impact Analyzer
- Sales Compensation Impact Analyzer
- Ensure investments made result in desired outcome
- Weekly coaching to keep you on track!
If you can’t monitor it, you can’t manage it.
What our customers are saying:
Build a "Managed Cloud" recurring revenue model...
This training provided us with the assessment, analysis and direction we needed to create the foundational elements of a strong subscription-based recurring revenue business model that helped us accelerate our cloud revenue
PAUL CRONIN // Partner & Executive VP, Atrion Networks
Uncovered gaps that hinder your ability to quickly ramp cloud revenue…
Pinnacle was founded with the vision to create a solid subscription-based revenue model. This training enabled validation of our core business capabilities and uncovered some gaps that would have hindered our ability to quickly ramp cloud revenue
ETHAN SIMMONS // Managing Partner, Pinnacle Technology Partners
Meet Your Coaches
Coached by Industry Professionals
For Industry Professionals
Founder – Sales, Marketing and IaaS Coach
Partner – Business, Operational and Financial Coach
The Best Time to Start Growing Your Cloud MRR is NOW!
Register for the Webinar to meet your coaches live, learn more about The Cloud Computing Blueprint, and get all your questions answered, SIGN UP for the Webinar. If you don't begin a systematic approach to growing cloud computing revenue NOW, your competition will be light years ahead of you!
5 Simple Steps to...
Build Your Cloud MRR to
$100K and more!
100% Satisfaction Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't achieve substantial cloud sales growth in your first 90-120 days, just let us know, and we will work with you one -on- one until you achieve your desired results.
Frequently Asked Questions
Are the Peer Groups separated geographically?
Yes, we ensure all organizations in the Peer Groups are not from the same geographic location (i.e. cities serviced) so no one feels any form of competition. We want to encourage growth with no fear of a competitive advantage. Keep in mind, there maybe other organization from your area involved in Cloud Growth Coaching, but they will not be in your Peer Group.
How often are the Coaching Sessions?
Once your organization completes Step 1: Foundational Blueprint, which is a Fast Track - 30 day process, you’ll transition into the Go-to-Market Blueprint. This is ongoingCoaching in small Peer Groups that will get coached regularly every week on each Blueprint topic progressively through the Blueprint. In addition, we’ll be keeping you up to date with new case studies, success stories from your peers and industry news and changes. You are encouraged to take in as much training as you can, at your own pace as well.
Can I utilize my current business and operating model and successfully grow a subscription-based cloud business?
No, it is imperative that you make alterations to your current transaction-based business model to actually take advantage of the opportunity that adding a true monthly recurring revenue stream brings in increasing the overall value of your business.
Is the digital and cloud opportunity truly worth altering my focus and business approach?
Absolutely! Leading market analyst firms including Forrester, Gartner and IDC have all pegged the opportunity as near-term and vast. These firms see the shift in IT spend in subscription-based consumption rising to 32 cents of every IT dollar spent by 2020.
Will the metrics I currently employ to measure my business today be relevant as I build-out a subscription-based cloud practice?
Revenue, gross profit and EBITDA are always key to measuring business health, however, you’ll need to bring in other essential measurements to help frame and grow your new business. Key metrics include Lifetime Contract Value (LTV), Average Contract Value (ACV), Client Acquisition Cost (CAC) and Churn are terms you’ll become very familiar with as you begin your cloud business journey.
What is the best cloud service provider to use?
During our webinar presentation we review the top recommended IaaS provider that resells resources (i.e. vCPU, RAM, Storage, Bandwidth, etc..) so you are not forced into buying pre-built VMs. You’ll want to align yourself with a CSP that offers dual data centers (1 for production & 1 for backup / replication), low national latency, highly available environment, 100% written SLA, yearly audited compliances (i.e. HIPAA, SOC, PCI) and less than 60 second (US based) NOC support that runs 24x7x365. You’ll learn how to build a VM for $42 that includes 1 vCPU, 4GB RAM, 100GB Storage and includes the Windows Server 2016 OS license.
How is the ongoing training / coaching delivered?
The Go-to-Market Blueprint is ongoing coaching and is delivered through ourCoaching Membership Portal. The portal contains several hours of self-paced videos on advanced Cloud Sales, Marketing, Solution Sets and Service Delivery training.There are also weekly coaching sessions delivered via live webinars. The coaching sessions are designed for lesson clarification, Q&A, pricing / quoting assistance, proper presentation guidance, new case studies from your peers and industry news. The weekly coaching sessions are a minimum of 1 hour long and will go as long as needed to ensure everyone gets all their questions answered. They are all recorded and accessible via your Coaching Membership Portal.
How much coaching is involved in Step 1 Foundational Blueprint?
The Foundational Blueprint, your first 30 days, is coached in (4) weekly webinars that each last 45 minutes long. You’ll also be referencing material from the Content & Tool Library along with our Online Monitoring & Management Portal to assist in your training and tracking progress.All coaching sessions are recorded and accessible via your Coaching Membership Portal.
Can I utilize my existing sales compensation plan to drive subscription-based cloud sales?
No, typically your sales compensation plan will require major modifications to align it with a subscription-based business model. Many organizations have tried in vain to grow monthly recurring revenue by using their current pay plans, only to realize that the core foundational elements are not in alignment with driving solid subscription business month-over-month.
How long does it take to alter my business and become effective in driving sustainable monthly recurring revenue sales?
Most VAR’, IT solution Providers and Managed Service Providers who are structured to provide transactional and annual service contracts will typically take from seven (7) to twelve (12) months to become a full-fledged hybrid business who is as comfortable providing monthly subscription-based services as they are with delivering the legacy offerings they’ve become accustomed too.
Copyright @ 2018 - Cloud Growth Coaching